Guest Post: If successful, Facebook’s mobile ad platform will herald the end of television as our central advertising platform.
via startup news
Lisa Marino is the CEO of the social gaming company RockYou. Facebook’s recent move to enable Facebook ads in third party mobile apps has created a lot of excitement among mobile developers — but even more concern among mobile advertisers afraid of going up against the Zuckerberg juggernaut.
Raising capital from investors is often a frustrating experience. While part of that frustration will always be present when working on high-risk projects, a lot of the aggravation comes from the lack of clear signposts that allow founders to judge their company’s performance.