The force is strong with Mickey Mouse, apparently. In a landmark media deal, Disney has agreed to pay $4 billion to buy Lucasfilm, the owner of the Star Wars properties.
“For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next,” George Lucas, Chairman and Chief Executive Officer of Lucasfilm, said in a statement. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.”
Disney is clearly excited about the deal, one that closely resembles its purchase of Marvel three years ago for $4 billion.
“Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas,” said Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company. “This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney’s unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value.”
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