bridging the valley of death in a company with disruptive innovation

Especially during an economic downturn bridging the so called "valley of death" for any business is hard. very hard.  And you won't find your self in a better circumstance working on a disruptive innovation. Every business has a start-up and growth face, but disruptive innovations (sometimes) even need to build a market. Clayton Christensen distinguishes between "low-end disruption" which targets customers who do not need the full performance valued by customers at the high...